Difference Between SEO and SEM and The Impact on Search

SEO and SEO are important terms for business executives. However, both of them have different meanings from one another. Now, we will distinguish what is the difference between SEO and SEM?

The purpose of this is so that when you run a business, it is found in search results such as Google.

So it is important for us to know what is the difference between SEO and SEM.

To know both, we need to discuss them one by one about Difference Between SEO and SEM and The Impact on Search

SEO (Search Engine Optimization)

The first thing we have to know is what SEO is.

Simply put, SEO stands for Search Engine Optimization which means search engine optimization.

Every time people look for something in search engines, they will find various related articles about what they are looking for.

The appearance of search results is certainly not arbitrary. There is a filter where Google will search for pages that contain the strongest information for searches that people are currently using.

For example, I am looking for "What is business".

There, you will find lots of articles that have a certain ranking.

Aren't the articles on page 2 and so on, pages that are rarely visited?

Of course, we as someone who is looking for information will open the page that appears highest in the ranking.

It is something that most people do actually in Difference Between SEO and SEM and The Impact on Search

So, in this case what is meant by SEO is search engine optimization, where each page is optimized so that they can be managed by the Google search engine and appear in the highest page for a search result.

It's a good effort. Let's imagine what if your business was there, and you outperformed keywords for high searches?

Of course, people will find your business and get engaged there.

Keep in mind, however, that this covers a lot, and a short period of time is not the answer to this.

To implement SEO, special techniques are needed in order to run well.

Starting from images, HTML file byte size, coding, Permalink, and so on, it requires optimization.

This is all the work of SEO, and is one of the differences between SEO and SEM.

SEM (Search Engine Marketing)

Almost the same as SEO, SEM is also search engine optimization so that your page is in the highest ranking. this is the Difference Between SEO and SEM and The Impact on Search.

SEO is an action taken by the blog users themselves.

Meanwhile, SEM is an action that is done from outside yourself.

In rough terms, SEM is paid, while SEO is free.

This is part of the next difference between SEO and SEM.

SEM is tantamount to search engine marketing.

So, you only need to pay a certain amount of money to get the highest ranking place in certain search results.

These are practical, where you don't have to go any further with your pages, and they will naturally rank best for search engines.

For example, look at a particular search result, and find the "ad" code there.

In the same case, I noticed that there are search results with the code "ad" that are in the first position for a search result.

This is the practice of what is meant by SEM.

But keep in mind, that SEM requires a certain fee for its use.

Of course, this also has to do with broadcast time.

Can be for a duration of 3 days, 1 week, or even 1 month.

After that duration runs out, the ranking results obtained by a page will be lost (back to the initial result).

Thanks for your attention about Difference Between SEO and SEM and The Impact on Search.

Difference Between SEO and SEM and The Impact on Search